Nzira yekusimbisa sei zvakanakira luxury box ?

Kana vatengi vachitenga, vashandisi vanoita sarudzo dzekutenga zvakanyanya mupfungwa kupfuura zvine musoro. Izvi zvinoreva kuti pane kuvimba kunorema pabhokisi rekutengesa kana chigadzirwa chatengeswa. Kana iwe uchida kuwana mukana mumakwikwi, chigadzirwa chako chekurongedza chinofanirawo kuratidza zvizere zvakanakira chigadzirwa pane zvakafanana zvigadzirwa. Saka, mabhokisi ekurongedza anofanirwa kuita sei izvi?

1.Simple
Kunyangwe mabhokisi ekurongedza ane madhizaini akaomarara anogona kukurumidza kukwezva kutarisisa kwevashandisi, rudzi urwu rwekurongedza haruna kufarirwa zvakanyanya mumusika weumbozha, nekuti madhizaini akaomarara anomhanyisa kupera kwezvigadzirwa nemabhokisi ekurongedza. Pane zvinopesana, yekirasi uye yakapusa yekurongedza dhizaini ichave yakasimba. Kune mhando yemhando yepamusoro ine yakadzama tsika kumashure, iyo yakapfava yekurongedza bhokisi dhizaini inogona kungoratidza nhoroondo yemhando.
Uye zvakare, iyo yakapfava yekurongedza dhizaini inogona kuburitsa zvakajeka mhando uye ruzivo rwechigadzirwa runoratidzwa mupakeji. Izvo zvinhu zviri mupakeji zvinogona zvakare kuitwa zvakanyanya mukurumbira mushure mekugadzirisa zviri nyore, zvichiita kuti iyo yese mhedzisiro yebhokisi rekurongedza ive yakasarudzika uye inobata maziso.

2.Balanced design
Vazhinji vashandisi pavanotenga zvinhu zveumbozha, vanozotarisira kuti mhando yacho iratidze humbozha mumakona ese echigadzirwa. Naizvozvo, kana uchigadzira bhokisi rekurongedza, kushanda kwebhokisi rekurongedza hakufanirwe kuregererwa nekuda kwekunakisa dhizaini. Iko kukwana kwakakwana kweaesthetics uye kushanda kuchawedzera kuratidza hunyanzvi hwemhando.

3.Build an emotional connection
Kubudirira kushambadzira kunobvumira vashandisi kuve nekubatana kwemanzwiro kune iyo brand, uye kubatana uku kunogona kutyaira simba rekutenga revashandisi. Naizvozvo, ingave iri muchigadzirwa kana yakasarudzika bhokisi rekurongedza, iyo brand zvinhu zvinofanirwa kuratidzwa zvakajeka. Mucherechedzo, mhando yemavara ekuenzanisa, chaiwo mafonti, nezvimwe zvinogona kutorwa semhando yezvinhu. Kana bhokisi rekurongedza rakagadzirwa nemazvo, bhizinesi rinogona kuve rinozivikanwa iconic chinhu cheiyo brand. Kungofanana neTiffany (Tiffany) robin zai rebhuruu bhokisi, ndiyo yakajairika kesi.
Bhokisi rekurongedza ndiro mufananidzo weiyo brand. Vashandisi vasati vanzwisisa chigadzirwa, vanozoita sarudzo nekukurumidza kana vachitenga zvichienderana nemanzwiro. Kazhinji yenguva, iyi sarudzo yakavakirwa pakuonekwa kweiyo yakasarudzika bhokisi rekurongedza, chaiyo yekurongedza dhizaini uye nehunyanzvi kurongedza. Iko kusanganiswa kwevagadziri vebhokisi kunogona kuwedzera kushanda kwebhokisi.